Site Analysis for a young, thriving design company in Birmingham, England

Site Analysis board for Office in Eastside, Birmingham


Zellig Site Analysis board for Office space

One of my most recent projects was to take a simple space (a simple rectangular room with a door and window at each end of the space) and to re-design  it to create a functional and interesting office space for an expanding young Interior Design and Architecture company. The first task was to find a suitable location for the premises to be based. I chose the dynamic, regenerating Eastside area of Birmingham, England as my location. This area is currently being transformed, with many new developments and expansions such as the Bond, the Custard Factory Quarter, Millenium Point (also where the new Birmingham City University site is being developed), The new National Express Coach Station and much more. Eastside is fast becoming a new Cultural Quarter for Birmingham, with many innovative and dynamic arts  agencies based in the area such as Ikon Eastside, Eastside Projects, Vivid and Rhubarb Rhubarb.

As part of my Site Analysis, I visited both the Bond and  the Custard Factory Quarter to find a suitable space in which to locate the office space. From my research, The Zellig, ticked all of the boxes for my design brief.

Situated just 800 paces (10 minutes walk) from Birmingham City Centre, in the heart of Birmingham’s creative district, the Custard Factory Quarter is recognised internationally as a centre of excellence for the creative industries.

The Custard Factory Quarter is now considered to be Birmingham’s revolutionary new arts and media quarter. The award-winning first phase is now home to a dynamic community of 500 artists, young creative talent and small creative enterprises. The second phase has seen the Custard Factory continue to grow, with Zellig adding 101 new offices, studios and galleries to the quarter.

For my full Site Analysis Report please see the document here:


Please click on the following links for further information on The Custard Factory Quarter and the Zellig.


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